U.S. demand for residential roofing products is forecast to increase 4% per year to 147 million squares in 2020, valued at $10.4 billion, according to The Freedonia Group. Growth will be boosted by an increase in housing starts, which will benefit from homeowner interest in choosing products—such as laminated asphalt shingles, roofing tile and metal products—that offer enhanced aesthetics and long-term protection against leaks and impact damage.
Fueled by a growing economy, solid employment gains, and rising household formations, single-family home production will continue on a gradual, upward trajectory in 2017.