In a recent video software market report, ABI Research evaluated the expectations of the new TV as a service (TVaaS) business model and finds that TVaaS revenues will grow from 10% in 2016 to 35% of video software revenues in 2021. The TVaaS model states that recurring revenues based on video consumption, transactions, or subscriber-related metrics will take over traditional hardware sales, software and IP licenses, and service-related revenues. TVaaS opportunities are projected to grow to $1.5 billion in 2021.

“Companies that wish to succeed in the TVaaS realm need to commit to customer-oriented solutions, including investing in 24/7 operational capabilities and robust engineering organizations,” said Sam Rosen, managing director and vice president of ABI Research. “Solutions need to support the hybrid cloud methodology where they can be deployed in public cloud infrastructure, as well as customers’ own data centers. Also important to operators is the use of microservice-based architectures that allow larger customers to adopt one or two components of a solution around a specific pain point.”

In terms of readiness to transition to TVaaS architectures and business models, DRM reportedly leads the movement at a 56% transition rate by 2021, followed by transcoding and its 36% transition rate within the same timeframe. Middleware, as well as guide licensing and metadata, will only transition to 20% and 12%, respectively.    

“Video software markets are in a period of rapid disruption, highlighted most aggressively by Ericsson’s revelation that its media unit’s operating income showed a loss of 25% of revenues in 2016, accelerating to 33% in the fourth quarter,” said Rosen. “To survive the upheaval, these markets must adopt models that showcase a unique balance of service-oriented integration and development offerings, intellectual property (IP) licensing, traditional software licensing and TVaaS.”

For more information, visit www.abiresearch.com.